Category: Data and Analytics

  • Captain’s log, stardate 28732

    Captain’s log, stardate 28732

    Time cards are a necessary, yet often begrudgingly completed task for consultants after long workdays or busy weeks. They play a crucial role in driving billing cycles and the ability to justify time spend. For smaller projects, where consultants operate without the constant involvement of a project manager, time cards also help in tracking scope,…

  • Has Freud’s iceberg come full circle?

    Has Freud’s iceberg come full circle?

    The iceberg metaphor is one of business’s greatest hits, a classic analogy used to remind us that what we see is rarely what we get. Across psychology, systems thinking, and now Generative AI (GenAI), it perfectly illustrates that valuable outcomes—the visible 10% tip—are utterly dependent on a vast, invisible foundation—the 90% mass below the waterline….